MasterCraft launches lifestyle website

MasterCraft on Wednesday introduced its dedicated online lifestyle portal, The Craft. The site (craftlife.com) creates a lifestyle connection through shopping, stories, personalities, products and ultimately the fun of boating, the company said. “The Craft reflects our customers’ experiences both on and beyond the boat,” said Jay Povlin, MasterCraft vice president of sales and marketing. “Our …
Boating Industry

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