Suzuki RePower launches Owner’s Edge program

Suzuki RePower by Mastry, a Yanmar company, has launched Owner’s Edge. The membership program is an integrated initiative intended to provide superior service to its customer base and market the benefits of repowering a boat. Owner’s Edge provides members with Trade Allowance Program that’s based on engine age and hours. Additionally, it includes 24/7 access …
Boating Industry

Mariner Exchange launches service provider app

Mariner Exchange, a mobile app that connects boat owners with marine service providers, has released its Android app and expanded coverage from the Chesapeake Bay to Florida and New England. Boat owners can now browse over 3,000 marine service providers to find mechanical, electrical, structural and many other services. In addition, the platform has just …
Boating Industry

MyTaskit launches new market for task coordination in Great Lakes Region

MyTaskit, provider of task coordination and business management software solutions, announced that CenterPointe Yacht Services and Gage Marine have joined the company’s Phase II Customer Development Site program. The partnership program is designed to give participating dealers marketing and technical support, as well as advanced ROI metrics. The program is open to marine service businesses that meet criteria …
Boating Industry

MasterCraft launches lifestyle website

MasterCraft on Wednesday introduced its dedicated online lifestyle portal, The Craft. The site (craftlife.com) creates a lifestyle connection through shopping, stories, personalities, products and ultimately the fun of boating, the company said. “The Craft reflects our customers’ experiences both on and beyond the boat,” said Jay Povlin, MasterCraft vice president of sales and marketing. “Our …
Boating Industry

boats.com launches Secure Payments

Last week, boats.com announced the launch of boats.com Secure Payments powered by FundsFlo. The platform, developed in partnership with FundsFlo specifically for the marine industry, was created to offer buyers and private sellers a seamless and secure online solution for processing large transactions. The industry-first technology brings transparency to transactions by letting private sellers know …
Boating Industry

Boston Whaler launches redesigned website

On Sept. 21, Boston Whaler launched a new approach to its website, bostonwhaler.com. Designed for a user-friendly experience with improved navigation and functionality throughout, the reimagined site is built to provide visitors with engaging lifestyle content and deeper insight into owning a Whaler. Customers can now more easily access detailed information about Boston Whaler’s product …
Boating Industry

Sea Tow Foundation launches EPIRB and PLB rental program with support from ACR Electronics

Sea Tow Foundation has launched a new emergency beacon rental program, allowing boaters across the nation access to Personal Locator Beacons (PLBs) and Emergency Position Indicating Radio Beacons (EPIRBs) for rent. The launch of this program is supported by a donation of eight beacons from ACR Electronics. ACR Electronics is celebrating its 60th anniversary, and to mark …
Boating Industry

Sea Tow Foundation launches second annual Designated Skipper Campaign

The Sea Tow Foundation, a non-profit organization dedicated to promoting boater safety, is urging boaters to be safe this Memorial Day weekend through its second annual Designated Skipper Campaign. Memorial Day is one of the busiest holidays on the water, often revered as the kick off to the boating season. Alcohol use is the leading known contributing factor in fatal boating accidents …
Boating Industry