RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water

The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. “A stable and engaged base of boaters is essential to the future of our industry,” says RBFF President …
Boating Industry

Entries open for 2016 Neptune marine marketing awards

Marine Marketers of America is accepting entries now through Jan. 11, 2017, for the 2016 Neptune Awards, recognizing excellence in the marine marketing field. The annual competition is open to any company or organization producing and publishing marine industry marketing materials between Jan. 1 and Dec. 31, 2016, and the awards will be presented at …
Boating Industry

Lighthouse Media Solutions named MDCE official video marketing partner

Lighthouse Media Solutions has been named the official video marketing partner of the 2016 Marine Dealer Conference & Expo, Dec. 5-8 in Orlando. Lighthouse Media Solutions has been producing professional, high-quality marketing video for MDCE since 2013. Headquartered in Hyannis, Mass., the digital multimedia company specializes in strategic branding, custom marketing and content marketing services. …
Boating Industry

Malibu names new vice president of sales and marketing

Eric Bondy has been named the new vice president of sales and marketing at Malibu Boats, the company announced Thursday. Bondy has extensive experience in the powersports industry and, in 2008, was named the Powersports Business Executive of the Year by Boating Industry’s sister publication. He developed and implemented growth strategies for respected makers of …
Boating Industry

Chaparral and Robalo Boats appoint new marketing director

Chaparral and Robalo Boats announced Thursday that Martin Rusin has been appointed as their new marketing director. Rusin will be leading staff in the Chaparral and Robalo marketing department. He will be responsible for conceiving and executing new marketing strategies in addition to directing all of the company’s current communication channels. Rusin will also focus …
Boating Industry

Chaparral and Robalo Boats appoint new marketing director

Chaparral and Robalo Boats announced Thursday that Martin Rusin has been appointed as their new marketing director. Rusin will be leading staff in the Chaparral and Robalo marketing department. He will be responsible for conceiving and executing new marketing strategies in addition to directing all of the company’s current communication channels. Rusin will also focus …
Boating Industry

Digital marketing is traditional marketing

Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have always considered “traditional marketing” is no longer traditional. Digital marketing is not a niche medium but a basic marketing practice, and employment trends and marketing strategies have shifted in a way to show that companies are …
Boating Industry

Boatsetter names Pablo Videl chief marketing officer

Boatsetter, an international peer-to-peer boat-sharing marketplace, has appointed Pablo Vidal, the former global brand and marketing director of Telefonica, to serve as its new chief marketing officer. Vidal brings aboard more than 18 years of marketing experience on Fortune 100/500 companies and six years as CMO for LG Electronics both in Europe and Latin America […]
Boating Industry

Yamaha Marine Group adds regional marketing coordinator

Yamaha Marine Group announced Tuesday the appointment of Connor Megan as regional marketing coordinator for the marine marketing department. In his new role, Megan will support David Ittner, Tournament and Pro Staff Manager, with marketing’s freshwater and saltwater tournament and sponsorship programs. “We are excited to welcome Connor to the group,” said Ittner. “His lifelong […]
Boating Industry