RBFF wins award for first-time buyers retention program

The Recreational Boating & Fishing Foundation announced its First-Time Buyers Retention Email Campaign Toolkit has won an ASAE Gold Circle Award. The toolkit won the award as a pilot program for 2016 and is now available to all state agencies to assist in keeping first-time anglers hooked on the sport. “First-timers are a critical group …
Boating Industry

Institute of Marine Technology and Warner University create marine technology program

Institute of Marine Technology announced a partnership with Warner University in Florida to start the Marine Technology program on campus in Lake Wales, Florida. The intent of IMT’s Marine Technology program is to prepare individuals for entry-level technician opportunities in the watercraft industry. Students will be able to pursue two courses of action in the …
Boating Industry

Suzuki RePower launches Owner’s Edge program

Suzuki RePower by Mastry, a Yanmar company, has launched Owner’s Edge. The membership program is an integrated initiative intended to provide superior service to its customer base and market the benefits of repowering a boat. Owner’s Edge provides members with Trade Allowance Program that’s based on engine age and hours. Additionally, it includes 24/7 access …
Boating Industry

RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water

The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. “A stable and engaged base of boaters is essential to the future of our industry,” says RBFF President …
Boating Industry

Marine Trades Association of Maryland hires new workforce program manager

The Marine Trades Association of Maryland announced Friday the appointment of Lauri A. Petroy to head the organization’s workforce development initiative. The program manager position is responsible for the development of a comprehensive marketing and outreach campaign to increase awareness of viable career pathways in the marine industry, the recruitment of new and experienced workers …
Boating Industry

Sea Tow Foundation launches EPIRB and PLB rental program with support from ACR Electronics

Sea Tow Foundation has launched a new emergency beacon rental program, allowing boaters across the nation access to Personal Locator Beacons (PLBs) and Emergency Position Indicating Radio Beacons (EPIRBs) for rent. The launch of this program is supported by a donation of eight beacons from ACR Electronics. ACR Electronics is celebrating its 60th anniversary, and to mark …
Boating Industry

BRP announces Evinrude spring sales program

BRP has announced the Evinrude E-TEC Spring Sales Event, running through June 25. Consumers who purchase and take delivery of eligible Evinrude E-TEC engines from a participating Evinrude dealer will qualify for the following program options: Package Offer: All new package buyers will receive: 5-year B.E.S.T. warranty on 3 HP to 15 HP Evinrude portable […]
Boating Industry

Ranger Cup University announces 2016 program details

Collegiate bass anglers now have twice as many opportunities to cash in on tournament success in 2016 thanks to the continued support of Ranger Cup University. The contingency program, designed by Ranger Boats exclusively for college anglers, has doubled the number of events and opportunities to win for the 2016 season. Signup is free and […]
Boating Industry

Critical RBFF Boat Registration Marketing Program gets boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $ 1.6 million in revenue for state agencies. “Not only does this program […]
Boating Industry

Critical RBFF Boat Registration Marketing Program continues to get boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $ 1.6 million in revenue for state agencies. “Not only does this program […]
Boating Industry